Market Your Virtual Assistant Business with a Multitasking Blog
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Being a virtual assistant, I love to multitask. If there’s any way I can accomplish two results or more in the same time-frame, for instance get A done, whilst starting B in motion, like answering support tickets while files are uploading, or any of those other little time savers, I'll do it.
So it goes without saying that in my business development strategies I also look for ways to multitask, and when entering into a project, I love the idea of that project serving several purposes.
When I began blogging the first thought that entered my head was, “Is anyone going to read this? Is it a waste of my time? Should I be investing my thoughts, ideas and knowledge into something that has more than one purpose?” It wasn't until I tried giving blogging a chance, that I saw what a multi-tasker blogging really was, so here are a few ideas of how you can use a simple blog post, to complete several tasks.
1 - Keep It Pinteresting.
When you add your blog post, be sure to include an image with a quote or the title, not only will this make your post more appealing, it creates an awesome shareable for Pinterest lovers who want to share your post. You can do this using a tool like Canva.
2 - Click To Tweet.
Take a quote from the post and use Click to Tweet to get a little tweetable link to place inside the post. Twitter is the most fast paced social media site I know of, and people love to have the convenience of a few words of wisdom to share.
3 - Pressing Matters.
Repurpose your blog post into a Press Release, create a template framework announcement that there’s a great new post on your blog, and submit that through the online WebPost service in Webwire for some extra exposure.
4 - Sounds Good.
Make a recording of your blog post (just read it out loud) and then you'll have a handy little MP3 audio to create a podcast with and benefit from the social sites that host audio, like iTunes and Soundcloud.
5 - Look Presentable.
Making a presentation from your blog content, either ‘word for word’ or a quick summary of the post, for instance highlighting the key points using a service like Haiku Deck can give your readers a little extra something to download, especially those who are more visual and prefer graphics over text.
6 - Watching You.
Now you have the recording and presentation, you can take that a stage further and create a video. Simply record the slide presentation on your screen using a tool like Screenflow, and lay the audio over it.
If you're on a time crunch, simply overlay the audio onto your Pinterest image and export that into a video.
Once you have you video complete, upload it to your YouTube channel, and you have your own vlog show.
7 - What's Your Status?
It may go without saying that you'll create status updates across all of your social media accounts once the blog post is ‘live’, but now you'll also have further content to share, such as the multimedia options you've created.
Make sure you tell people by sharing your presentation, video and audio inside your social media accounts, to keep your blog post buzzing. Also, be sure to add the link to the original post, so people can find it from these various channels.
8 - One Hit Wonder.
Don't make your post a ‘one hit wonder’, schedule a loyalty email marketing campaign for your new subscribers who may have only just found you and missed your post archives.
Create an email for each post and then schedule those to go out periodically to your list of new subscribers, as well as sharing the post in your next newsletter.
Now you can see how blogging can have multiple purposes that can help you market your business to clients and customers, as well as showing your authority through your content on various social media channels.
It's a win for you and your audience, especially as this is a great way to demonstrate your skills, but the most important part of the process is whatever strategic approach you take to blogging, you keep the content consistent and of a quality your readers will love - that's what will keep them subscribing for more.
How do you multi-task with your blog? Let me know in the comments.