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The Ultimate Social Media Guide for eBay Sellers

As an eBay seller, social media must be a key component of your online marketing strategy. With the growing scope of social media platforms and influence across the web, you simply cannot afford to be absent, especially if building your consumer base is important to you.

Your customers expect to find you on various social media channels. By building your presence on social media, you will:

  • Be able to communicate with customers and potential customers on a daily basis
  • Become more visible in search engine results
  • Generate more business leads and sales
  • Develop a voice and reputation that will give people confidence in your brand
  • Get real-time information on critical news on the eBay marketplace


It’s important to focus your social media efforts on helping you meet your goals. To that end, we’ve compiled this guide to help you use the social media channels that are most important to building your eBay store: Facebook, Twitter, Google +, Instagram, Pinterest, and YouTube.


Facebook Page
Why Facebook Matters

Facebook is the world’s largest social network and It’s critical that your eBay business is on it. Here are some fascinating statistics about Facebook, as of 2014, from marketing expert Jeff Bullas. These make the case for why you need to be on Facebook:

  • 829 million people use Facebook on a daily basis; and you want to capture their attention.
  • 30 million businesses now have a Facebook Fan Page; you should too.


Tips to Optimize your Facebook Business Page

  • Create a Facebook Fan Page for Your Business
    Facebook has a great portal just for Business users; use it as a guideline when building your page.

  • Use the “About” section wisely
    The “About” section is your opportunity to tell your customers and prospects about yourself and what you’re selling. Be sure to write from a perspective that would interest your customers - share your products benefits and the benefits of working with you. There is no character limit. Make sure to add keywords to optimize your search potential.

  • Design the right-sized profile picture & cover photo
    Make sure your photos look great by sizing them correctly: profile photo, 180p x 180 pixels, cover photo 851 x 315 pixels.

  • Follow and “like” influential Facebook pages
    Start “liking” business pages that relevant to your eBay business and engage with them. This will help you enter their community and bring Facebook fans of your own.Also, be sure to check out our post - Must Follow Pages for Online Merchants.


Pro Tip: For more tips on optimizing your Facebook business page, check out Facebook’s resource center for business.

Twitter Profile
Why Twitter Matters

Twitter is a social network powerhouse with a huge and growing user base. Here are some fascinating statistics on Twitter, as of 2014, also from marketing expert Jeff Bullas. Here’s why you need to be on Twitter:

  • 34.7 million American adults use Twitter.
  • 27.9% of all social network users in the U.S. are on Twitter, 19.2% of Internet users are on Twitter, and 15.2% of the total U.S. population is on Twitter.


Tips for Optimizing your Twitter

  • Make the Most of your Bio
    You don’t have a lot of room for your Twitter bio-- but make sure to include one to two keywords or hashtags (#hashtags) to increase your visibility.

  • Add your location
    By adding your location, you can be found via geographic search tools.

  • Design the right-sized profile picture & cover photo
    Profile photo should be 400 x 400 pixels. Cover photo 1500 x 500 pixels.

  • Follow Influencers
    Follow the people who are most relevant to your eBay business.


Google Plus
Why Google+ Matters

Google+  might be the most misunderstood of all the social networks—but its influence cannot be underestimate. Here are some impressive stats about Google+ from leading digital and social media marketing blog Digital Insights:

  • 1.6 billion total users
  • 540 million active users
  • 53% of interaction between a Google+ user and a Brand is positive


Tips for Optimizing your Google+

  • Use the “Story” section wisely
    Make sure to add keyword to increase your SEO visibility.

  • Join communities
    Joining Google+ communities is a great way to connect with other Google+ brands and users who share your interests and goals.

  • Add your contact information
    Email, phone, and physical address (if applicable for your office or store)


Pro Tip: Follow the Google+ user guide for more ways to optimize your Google+ profile, or head over to the Google+ Pages section to learn how you can make your brand at home on Google+.


Why Instagram Matters

Instagram is a social network for online mobile photo-sharing and video-sharing. It’s different than all the other social networks mentioned above, in that you sign up and are active via the iPhone or Android app that you download to your phone.

People love sharing photos of all kinds, and the proof is in Instagram’s popularity. Here are the impressive stats on Instagram from leading digital and social media marketing blog Digital Insights:

  • 200 million active monthly users
  • 50 million users joined Instagram in the first half of 2014
  • 20 billion photos have been taken on Instagram to date


Instagram checklist:

  • Add your name
  • Upload a profile photo
  • Write a description
  • Include a link in the description
  • Upload a profile photo (110 x 110 pixels)
  • Include your company specialties


Pro Tip: For more great tips on how to use Instagram, check out Instagram’s business blog and eBay’s Instagram for Your Small Business.

Why Pinterest Matters

Pinterest is a hugely popular visual discovery tool you can use to reach new audiences. Here are the facts on Pinterest from  Digital Insights:

  • 70 million users are on Pinterest.
  • 40 million users visit Pinterest per month.
  • 23% of Pinterest users use the site at least once per day.


Optimizing Your Pinterest Page

  • Use the “About” section wisely
    Make sure to add keywords to optimize your search potential.

  • Create a custom username and Pinterest URL
    Pinterest allows you to create a custom URL, which is great for SEO purposes. If available, use your name or your business name, or a combination that is SEO-friendly.

  • Design the right-sized profile photo: 165 x 165 pixels

  • Follow influential Pinterest pages
    Start “following” other Pinterest pages relevant to your eBay business and engage with them.  Don’t forget to add boards and pictures with your own products. These will help you enter their community and bring Pinterest fans of your own.

  • Add your Location – this will help you get discovered in location-based search queries.

  • Connect to your social media accounts - connect your Twitter account,  Facebook profile and Google Plus account to your about section (Settings > social networks) to get more views and followers.


Pro Tip: For more great Pinterested tips, check out the Pinterest Guide blog.

Why YouTube matters

YouTube is the leading video content platform and the 2nd largest search engine after Google.

  • 6 Billion hours of video is watched on YouTube per month
  • 1 Billion average YouTube mobile videos views per day


Optimizing Your YouTube Channel

  • Use the “About” section wisely
    Make sure to add keywords so you are optimizing your search potential.

  • Get a custom YouTube channel URL
    Once you are eligible, make sure to claim your custom channel URL

  • Optimize your video channel as well as each video
    Make sure to tag and title your videos with SEO in mind. Include clear and relevant keywords that will help your content appear on YouTube search queries

  • Learn from the experts follow influential YouTube Channels
    Start “following” popular YouTube channels to learn their best practices on how to produce content and engage with viewers.


Pro Tip: Create your YouTube Channel, follow YouTube’s help guide YouTube, and learn how to optimize it by reading The Beginners Guide to Creating a Compelling YouTube Channel by

For more great tips on how social media can help you become a successful eBay seller, see eBay’s Social Media Selling Page.


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Written by Liat Behr
Liat is a content wordsmith at WiseStamp and copywriter at Ink of Imagination. She delights in creating and sharing valuable tips and helping businesses craft effective content. When she’s not writing content, she can be found in the world of fiction, embarking on adventures with her characters.
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