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Lead Generation Ideas for Online Sellers

Sales. Lots and lots of sales. That’s what it takes to succeed as an online seller. But there’s a lot of competition out there. So what can you do to make sure that your products are seen?

It’s important to keep in mind that selling is a numbers game. The more people to see your wares, the more chances you’ll have at making a sale and the more sales you’ll make. That means that you’re going to want to build a diverse customer base, learn about the different habits of your customers and use these to increase your sales.

What can you do?

Plenty.  Here are some ideas you can start with. They all begin with something called:

Lead Generation

Lead Generation is comprised of the tactics a company or individual undertakes to produce sales leads and customers.

Remember, you’re going after visibility. The more people that see your goods and find them, the more will buy.

Your First Lead Generation Steps

  • Join ecommerce platforms and and open your very own online store
  • Market yourself using social media
  • Advertise


Because your selling online, you’re naturally going to focus all of your lead generation activity there - online.

Join ecommerce platforms and and open your very own online store

Get on as many different platforms as possible. Sites like eBid, Amazon, and Google Merchant Center can help your grow your business with free listings (eBid), no per-item listing fees (Amazon), and helping your customers find the most current items (Google Merchant Center).

Have you ever dreamt of opening your own shop? Well now you can - in fact you don’t even have to limit yourself to just one!  With Shopify and SaleHoo Stores you can have your own online shop up and running in no time.  And Woocommerce is a popular Wordpress plugin that makes your website double-up as your store.

Market Your Merchandise

Now that you’re on the online map, make it easier to find you by marketing yourself on social media channels. Getting to so many people in so little time has never been easier. And as you become more present on social media, search engines will have a better ability to find you with relevant searches. For starters, open an account on Pinterest, Flickr, Facebook, Twitter and LinkedIn.

Your goal is to usher interested viewers from your social media account to your selling platform. You’ll then want to convert them into buying customers. You don’t want to take potential customers away from your selling platform to your social media accounts, so bear that in mind when crafting your messages.


Not the billboard type. If you want your advertising to succeed it has to be focused. And online.

Google Adwords and Facebook Ads and LinkedIn Ads offer target advertising schemes that can suit the budgets of small businesses. Often they are based on a cost per click business model.

With Google Adwords you can target search words, geographic location and the language of your target audience while Facebook Ads can make sure you reach the right audience by targeting according to age, gender, and/or specific pages that your target audience liked. By advertising on LinkedIn Ads you’ll be able to tailor advertising by job title, industry and company size, seniority, age, gender or by the particular LinkedIn groups your target audience belongs to.

Your advertising possibilities are endless. Think about your ideal client, your target prospects and your budget. Advertise.

To do:

  1. Join eBid, Amazon, and Google Merchant Center
  2. Open your own online shop on Shopify and SaleHoo Stores.
  3. Add a store to your website with Woocommerce.
  4. Open an account on Pinterest, Flickr, Facebook, Twitter and LinkedIn
  5. Craft social media messages to usher social media followers to your store. Not the opposite.
  6. Advertise with GoogleAdwords, Facebook Ads and LinkedIn Ads.


Try these:

  1. IDoneThis will motivate you and help track your productivity.
  2. Hello Bar is a great tool to help you drive traffic to to the URL of your choice.
  3. HootSuite is a social media management system that will help you keep track of and manage the  networks you join.


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Written by Liat Behr
Liat is a content wordsmith at WiseStamp and copywriter at Ink of Imagination. She delights in creating and sharing valuable tips and helping businesses craft effective content. When she’s not writing content, she can be found in the world of fiction, embarking on adventures with her characters.
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