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Lead Generation – Building a Fanbase

As a musician your website will act as your most loyal marketing agent, showing off your talents and skills. It’s also a place to keep your fans excited about your albums, future gigs or put them in touch with  potential venues and booking agents.

So what now, you ask?

I’ll tell you. It’s time to get out there.

You’re ready. It’s time to set foot into the real world, build a fanbase and get yourself some high paying gigs.

So how are you going to do it?

Most of your work, at least at the beginning of your business, is not going to be about playing music. Of course you’re still going to have to keep practicing, but before you’ll be paid to play, you’ll have to find some clients who are willing to pay you; the way to doing that is called:

Lead Generation

Lead generation can take different forms:

  • Social Media
  • Advertisements
  • Direct Mail


But why is lead generation important?

It’s important because lead generation is about your ability to generate new sales leads with the understanding that the more leads generated, the more business you’ll generate.

Each form of lead generation mentioned above is important and will be beneficial to you throughout your career as a musician.

Social Media for Musicians

You already know that there are a bunch of social media platforms out there.

But which ones are the best for musicians?

    • For starters, make sure you have a Twitter account, Instagram account, YouTube channel and Facebook page.
    • Follow other musicians and bands. It’s a great way to find out about local concerts and festivals (Twitter, Instagram, YouTube, Facebook).
    • Post pics and videos (Instagram, YouTube, Facebook)
    • Start a conversation. If you have an upcoming gig, let fans know that you’re taking requests. Also ask fans what songs they like best and why. Listen carefully; they’ll be giving you a goldmine of tips to help you create music they want to hear.



Not the billboard type. If you want your advertising to succeed it has to be focused.

Google Adwords, Facebook Ads and LinkedIn Ads offer target advertising schemes that can suit the budgets of starting-out musicians. Often they are based on a cost per click business model.

With Google Adwords you can target search words, geographic location and the language of your target audience while Facebook Ads can make sure you reach the right audience by targeting according to age, gender, and/or specific pages that your target audience liked. By advertising on LinkedIn Ads you’ll be able to tailor advertising by job title, industry and company size, seniority, age, gender or by the particular LinkedIn groups your target audience belongs to.

Your advertising possibilities are endless. Think about your audience and your budget. Advertise.

Direct Mail

Direct mail is unsought for advertising sent to prospective customers via snail mail.

I know what you’re thinking. Snail mail? Who uses snail mail today?

But while direct mail may not be the best way to advertise every business, it’s actually an excellent form of advertising for musicians because it gives you an additional opportunity to inform locals about an upcoming gig.

To create a direct mail campaign:

    • Know who your target audience is.
    • Make a list of their names and addresses or buy a mailing list that will target your prospects.
    • Create a great mailing piece. Because you’re a musician, this doesn't need to be more than a flyer.  One side should feature a great photograph that would appeal to your audience and a headline or question that that will make your audience want to come listen to you live. The other side of the flyer should give them all the details - when, where, how and why.
    • Mail at the post office or hire a Task Rabbit.


To Do:

  1. Open a Twitter account, Instagram account, YouTube channel and Facebook page
  2. Follow musicians and bands on Twitter, Instagram, YouTube and Facebook
  3. Post photos and videos on Instagram, YouTube and Facebook
  4. Start a conversation with your fans
  5. Send out a direct mailing
  6. Make a list with your audience’s names and addresses or buy a mailing list.
  7. Create a great direct mail piece.
  8. Mail.
  9. Advertise with GoogleAdwords, Facebook Ads and LinkedIn Ads.


Suggested Services:

  1. HootSuite is a social media management system that will help you keep track of and manage the  networks you join.
  2. Task Rabbit is a smart service to use to hire someone to deliver your direct mailing.
  3. ArtistGrowth is an artist’s app that will manage your schedule, help you make informed decisions based on data and record transactions.


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Written by Liat Behr
Liat is a content wordsmith at WiseStamp and copywriter at Ink of Imagination. She delights in creating and sharing valuable tips and helping businesses craft effective content. When she’s not writing content, she can be found in the world of fiction, embarking on adventures with her characters.
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