Social Media 101 for Marketers- Everything You Need to Know to Get Started
by Liat Behr
For marketers, social media is an all-encompassing branding conversation that unites the mission, beliefs and culture of a company.
As a marketer, you know that what you do for the companies you hire, you must do for yourself. The shoemaker must not go barefoot.
Social media must become a significant component of your online strategy. Your clients expect to find you there, and be influenced. Let them down and they’ll question your ability to do your job.
There are numerous benefits to being present on social media. Once you’re on board you will:
Be able to communicate with prospects and clients on a daily basis
Become more visible in search engine results
Generate more business leads and sales
Develop a voice and reputation that will give people confidence in your brand
Get real-time information on critical news on the marketing industry
In other words, the gains you expect to achieve for others, you must first achieve for yourself.
This guide was compiled to help you find your way through the maze of social media and provide you with helpful and easily-applicable tips that will help you meet your business goals through the most important social media channels:
Facebook, Twitter, LinkedIn, Google Plus, Instagram, Pinterest, and Youtube.
Your Facebook Page Why Facebook Matters
Facebook is the world’s largest social network. It’s critical that your business is present. Here are some fascinating statistics on Facebook, as of 2014, from marketing expert Jeff Bullas. These make the case for why you need to be on Facebook:
829 million people use Facebook on a daily basis; and you want to capture their attention.
30 million businesses now have a Facebook Fan Page; you should too.
Tips for Optimizing your Facebook Business Page
Create a Facebook Fan Page for Your Business Facebook has a great portal just for business users; use it as a guideline when building your page.
Use the “About” section wisely The “About” section of your page is your opportunity to really tell people who you are and what you do. The wise way to go about this is telling prospects and clients about yourself and your business through their eyes; how you can help them and how you’re different than every other marketer out there. There is no limit to characters, so make every one count. Make sure to add keywords to optimize your search potential.
Design the right-sized profile picture & cover photo Make sure your photos look great by sizing them correctly: profile photo, 180p x 180 pixels (displays at 160 x 160), cover photo 851 x 315 pixels.
Follow and “like” influential Facebook pages Start “liking” other business pages relevant to the marketing industry. Engage. This will help you become a part of the online marketing community and help you establish Facebook fans of your own.
Share valuable content Share with your followers a mix of interesting content that they will want to read and engage with. Post articles from your blog, articles from other blogs, pictures, inspirational quotes and thought-provoking questions.
Design images that look good in your timeline Ensure that the images that you share on your Facebook timeline are sized correctly so that they look their best. Horizontal images will be scaled to 470 pixels wide, with the height adjusted accordingly. Square images will be scaled to 470 pixels square.
[caption id="attachment_4093" align="alignnone" width="612"] image via Buffer[/caption] We have found that our ideal image size for Facebook posts is 560 X 292 pixels, so we design our photos for those dimensions.
Twitter is a social network powerhouse with a huge, growing user base. Here are some more fascinating statistics from Jeff Bullas, this time about Twitter (as of 2014). Here’s why you need to be on Twitter:
34.7 million American adults use Twitter.
27.9% of all social network users in the U.S. are on Twitter, 19.2% of Internet users are on Twitter, and 15.2% of the total U.S. population is on Twitter.
Tips for Optimizing your Twitter
Make the Most of your Bio You don’t have much room for your Twitter bio-- but make sure to include one to two keywords or hashtags (#hashtags) to increase your visibility.
Add your location By adding your location, you can be found via geographic search tools.
Design the right-sized profile picture & cover photo Profile photo should be 400 x 400 pixels. Cover photo 1500 x 500 pixels.
Follow Influencers Follow marketers who you admire and respect and those that are making a difference in the marketing industry.
Find leads and make connection with advanced search User Twitter's advance search features to conduct thorough searches for leads, competitors and specific conversations between potential customers. Read this article for more information on Twitter's advance search.
Use hashtags Using the right hashtags will make it easier for your target audience to find your tweets. It's also a good way to create a community around a single topic.
Use a tool like Ritetag to search for the best hashtags for your tweet, based on their popularity and use.
Your LinkedIn Profile Why LinkedIn Matters
LinkedIn is the ultimate social network powerhouse for professionals. Its network of millions of users can help you grow your business contacts and leads. Here are some more fascinating statistics. Once again from Jeff Bullas, but about LinkedIn. These numbers will convince you to get on LinkedIn:
300 million users
2.1 million LinkedIn professional groups exist. This is where people network, connect, and share valuable ideas and dialogues.
Tips for Optimizing your LinkedIn Profile Page
Use the “Summary” section wisely This is your opportunity to grab people’s attention. There is no limit to characters. Make sure to add keywords so you are optimizing your search potential.
Upload a cover photo Make sure you use the proper dimension: 1400 x 425 pixels.
Grow your network LinkedIn allows you to invite people to connect via your email contacts. This is a great tool to build your network.
Follow influencers and join groups Stay up-to-date on the most relevant news in the marketing industry by following thought leaders and joining professional groups.
Google+ might be the most misunderstood of all the social networks—but its influence cannot be underestimated. Here are the impressive stats of Google+ from leading digital and social media marketing blog, Digital Insights:
1.6 billion total users
540 million active users
53% of interaction between a Google+ user and a brand is positive
Tips for Optimizing your Google+
Use the “Story” section wisely Make sure to add keyword to increase your SEO visibility.
Join communities Joining Google+ communities is a great way to connect with other Google+ brands and users who share your interests and goals.
Add your contact information Email, phone, and physical address (if applicable)
Pro Tip: Follow the Google+ user guide for more ways to optimize your Google+ profile, or head over to the Google+ Pages section to learn how you can make your brand at home on Google+.
Instagram It Why Instagram Matters
Instagram is a social network for online mobile photo-sharing and video-sharing. It’s different than all the other social networks mentioned above, in that you sign up and are active via the iPhone or Android app that you download to your phone.
People love sharing photos of all kinds, and the proof is in Instagram’s popularity. Here are the impressive stats on Instagram from leading digital and social media marketing blog Digital Insights:
200 million active monthly users
50 million users joined Instagram in the first half of 2014
20 billion photos have been taken on Instagram to date
Add your name
Upload a profile photo
Write a description
Include a link in the description
Upload a profile photo (110 x 110 pixels)
Share pictures of your latest projects, images from your blog posts or fun pictures of your team at work.
Engage your target audience by leaving comments on other users' photos and responding to comments left on your pictures.
Pinterest is a hugely popular visual discovery tool you can use to share visual ideas and reach new audiences. Here are the facts on Pinterest fromDigital Insights:
70 million users are on Pinterest.
40 million users visit Pinterest per month.
23% of Pinterest users use the site at least once per day.
Optimizing Your Pinterest Page
Use the “About” section wisely Make sure to add keywords so that you are optimizing your search potential.
Create a custom username and Pinterest URL Pinterest allows you to create a custom URL, which is great for SEO purposes. If available, use your name or your business name, or a combination that is SEO-friendly.
Design the right-sized profile photo: 165 x 165 pixels
Follow influential Pinterest pages Start “following” other Pinterest pages relevant to the marketing industry and engage with them. This will help you become a part of the Pinterest community and bring Pinterest fans of your own.
Add your Location – this will help you get discovered in location-based search queries.
Connect to your social media accounts - connect your Twitter account, Facebook profile and Google Plus account to your about section (Settings > social networks) to get more views and followers.
Liat is a content wordsmith at WiseStamp and copywriter at Ink of Imagination. She delights in creating and sharing valuable tips and helping businesses craft effective content.
When she’s not writing content, she can be found in the world of fiction, embarking on adventures with her characters.