The Ultimate Social Media Guide for Graphic Designers
by Liat Behr
As a graphic designer, social media should and must be a key component of your online marketing strategy. With the growing scope of social media platforms and their influence across the web, you simply cannot afford to be absent. Your prospects and clients expect to find you there, so that’s where you have to be.
Through building your presence on social media, you’ll be able to share your creative designs, get important feedback and ultimately meet your business goals. Social media will be instrumental in helping you:
Communicate with your clients more easily
Become more visible in search engine results
Generate more business leads and sales
Develop a voice and reputation that will give people confidence in your brand
Get real-time information on critical news on the graphic design industry
To help you achieve your top social game, we have compiled this guide on how to use the social media channels that are most important to building a graphic design business: Facebook, Twitter, Pinterest, LinkedIn, Google Plus, Instagram, and Youtube.
Your Facebook Page Why Facebook Matters
Facebook is the world’s largest social network, that’s why it’s critical that your business partakes. Here are some fascinating statistics on Facebook as of 2014 from marketing expert Jeff Bullas. These make the case for why you need to be on Facebook:
829 million people use Facebook on a daily basis; and you want to capture their attention.
30 million businesses now have a Facebook Fan Page; you should too.
Tips for Optimizing your Facebook Business Page
Create a Facebook Fan Page for Your Business Facebook has a great portal just for business users; use it as a guideline when building your page.
Use the “About” section wisely The “About” section of your page, is your opportunity to really tell people about yourself and your graphic design work. But you’ll be wise if you do this from the perspective of your client. Make sure you know who your ideal client is and how they would benefit from working with you. There is no limit to characters, but don’t go on forever. Be clear and concise and make sure you add keywords to optimize search potential.
Design the right-sized profile picture & cover photo Use your logo and/or pictures that define your graphic designs. Make sure your graphics look great (you know about this!) by sizing them correctly: profile photo, 180 x 180 pixels, cover photo 851 x 315 pixels.
Follow and “like” influential Facebook pages Start “liking” other business pages relevant to your industry and engage with them. This will help you enter their community and bring Facebook fans of your own. (Make sure to read 15 Must Follow Facebook Pages for Designers.)
Twitter is a social network powerhouse with a huge, growing user base. Here are more fascinating statistics from marketing expert Jeff Bullas (as of 2014). These make the case for why you need to be on Twitter:
34.7 million American adults use Twitter.
27.9% of all social network users in the U.S. are on Twitter, 19.2% of internet users are on Twitter, and 15.2% of the total U.S. population is on Twitter.
Tips for Optimizing your Twitter
Make the Most of your Bio You don’t have a lot of room for your Twitter bio-- but make sure to include one to two keywords or hashtags (#hashtags) to increase your visibility.
Add your location By adding your location, you can be found via geographic search tools.
Design the right-sized profile picture & cover photo Profile photo should be 400 x 400 pixels. Cover photo 1500 x 500 pixels.
Follow Influencers Follow the people who are most relevant to graphic design business.
Pinterest Why Pinterest Matters
Pinterest is a hugely popular visual discovery tool you can use to reach new audiences, by sharing your graphic work. Here are the facts on Pinterest from Digital Insights:
70 million users are on Pinterest.
40 million users visit Pinterest per month.
23% of Pinterest users use the site at least once per day.
Optimizing Your Pinterest Page
Use the “About” section wisely Make sure to add keywords to optimize your search potential.
Create a custom username and Pinterest URL Pinterest allows you to create a custom URL, which is great for SEO purposes. If available, use your name or your business name, or a combination that is SEO-friendly.
Design the right-sized profile photo: 165 x 165 pixels
Add boards - create boards and add share images and videos of your work. Showcase and sell your work and create inspiration boards for yourself or your clients.
Follow influential Pinterest pages -start following other Pinterest pages relevant to graphic design, connect and engage with other designers. This will help you enter the community and bring Pinterest fans of your own.
Add your Location – this will help you get discovered in location-based search queries.
Connect to your social media accounts - connect your Twitter account, Facebook profile and Google Plus account to your about section (Settings > social networks) to get more views and followers.
LinkedIn is the ultimate social network powerhouse for professionals. Its network of millions of users can help you grow your business contacts and leads. Here are some fascinating statistics about LinkedIn as of 2014 from marketing expert Jeff Bullas. These numbers will convince you to get LinkedIn:
300 million users are on LinkedIn.
2.1 million LinkedIn professional groups exist. This is where people network, connect, and share valuable ideas and dialogues.
Tips for Optimizing your LinkedIn Profile Page
Use the “Summary” section wisely This is your opportunity to grab people’s attention. There is no limit to characters. Make sure to add keywords so you are optimizing your search potential.
Upload a cover photo Make sure you use the proper dimension: 1400 x 425 pixels.
Grow your network LinkedIn allows you to invite people to connect via your email contacts. This is a great tool for building your network.
Follow influencers and join groups Stay up-to-date on the most relevant news in the graphic design industry by following thought leaders and joining professional groups.
Google+ might be the most misunderstood of all the social networks—but its influence cannot be underestimated. Here are the impressive stats of Google+ from leading digital and social media marketing blog Digital Insights:
1.6 billion total users
540 million active users
53% of interaction between a Google+ user and a brand is positive
Tips for Optimizing your Google+
Use the “Story” section wisely Make sure to add keyword to increase your SEO visibility.
Join communities Joining Google+ communities is a great way to connect with other Google+ brands and users who share your interests and goals.
Add your contact information Email, phone, and physical address (if applicable for your office or store)
Pro Tip: Follow the Google+ user guide for more ways to optimize your Google+ profile, or head over to the Google+ Pages section to learn how you can make your brand at home on Google+.
Instagram Why Instagram Matters
Instagram is a social network for online mobile photo-sharing and video-sharing. It’s different than all the other social networks mentioned above, in that you sign up and are active via the iPhone or Android app that you download to your phone.
People love sharing photos of all kinds, and the proof is in Instagram’s popularity. Here are the impressive stats on Instagram from leading digital and social media marketing blog Digital Insights:
200 million active monthly users
50 million users joined Instagram in the first half of 2014
20 billion photos have been taken on Instagram to date
Canva is the best free online tool that makes graphic design amazingly simple. Complicated tools take the fun out of design; Canva puts it back in. Whether you need to create a design for the web or print, Canva enables you to create beautiful and compelling graphics to stun blogs, presentations, Facebook covers, flyers, posters, invitations, Pinterest graphics and so much more.
2.3 million users
12 million images to choose from
Almost 20 million designs created
Use colours and fonts that are consistent with your brand
Include your company's logo at the bottom of your images
If you're using text make sure it's relevant and compelling
ProTip: Explore Canva's Design School and share blogs, tutorials and teaching materials to help you become an influencing graphic designer.
Written by Liat Behr
Liat is a content wordsmith at WiseStamp and copywriter at Ink of Imagination. She delights in creating and sharing valuable tips and helping businesses craft effective content.
When she’s not writing content, she can be found in the world of fiction, embarking on adventures with her characters.