As a designer, you absolutely need to build an online portfolio that showcases all your work in one, organized online destination. Imagine how hard it is for people to try and find examples of your work scattered across the Internet. Instead, they should be able to access all of your design work in one destination that promotes your brand, your expertise, and who you are as a professional. This will make you more visible in search results and generate more business opportunities.
Here are the portfolio platforms--specifically for designers and creatives--that will create the centralized web presence you need.
Dribbble Dribbble is show and tell for designers. Share screenshots of your work, process, and projects.
Tip: Dribbble also hosts offline meetups organized by users.
Behance Behance empowers you to showcase your work amongst a community of creative professionals across industries.
About.me About.me - While not only for designers, About.me makes it easy for people to learn about you and see your all of your content in one centralized web page.
Tip: It offers detailed stats on who visited your page, what they clicked on, and where they came from.
Be Where Your Audience and Prospective Clients Are
In addition to building your own unified portfolio, it is equally important to be active on social media channels. Why?
These platforms have millions upon millions of users combined. You cannot miss out on reaching them.
The more present you are on social media, the more of a digital footprint you make, and the more discoverable you’ll be in search engine results.
Pinterest- A hugely popular visual discovery tool you can use to reach new audiences. Create Pinterest boards of your designs.
Youtube- Create a design reel and upload it to Youtube.
Instagram- The fastest growing social media site globally; don’t miss out. Upload images of your designs.
Flickr- People use Flickr to share and search for images. Share your designs under different licenses.
Remember, the more content you share across social media, the more you will surface in different types of search queries.
Written by Rachel Solomon
Rachel is Content Crafter at WiseStamp and a journalist who loves sharing information that helps small businesses, startups, entrepreneurs, freelancers and all kinds of independent spirits. She believes that innovative, socially-driven business will save the world.