3 Simple Ways For Freelancers To Get the Most Out of Twitter
by Liat Behr
By using Twitter effectively you can establish yourself as an expert, as well as identify leads and provide exceptional customer service. It’s a lot of work, but work that will reward you so that your efforts will be made worth it.
What can you do to make sense of Twitter to reap its rewards?
Here are 3 simple steps to get you started and get the most from the Twittersphere.
Build your Twitter profile around your brand but keep it personal
Your Twitter profile should be consistent with your brand building. This is super-important to keep in mind when creating your Twitter account.
Choose/use your picture over your logo
Tell people about your work - how is what you do valuable to them?
Don’t forget to include a link to your website
If you don’t have an interesting header, use a theme or colour that suits your brand
Amy Harrison’s Twitter profile is a fantastic example.
Amy’s friendly face greets you on her Twitter profile, making her more appealing to follow
Right away, in her Twitter profile, Amy let’s you know about her business
Amy provides a link to her fabulous website (be sure to check it out!)
Amy uses a colour theme that is in complete sync with her brand
Build a following
Twitter is about listening to the dialogue, becoming engaged and engaging others. You do this by following people who interest you and are saying things.
The steps you need to take to build a following are:
Follow other freelancers in your industry who you respect and admire, as well as people of interest in other fields related and unrelated. Hone in on your interests and try to not spread yourself too thinly.
Retweet (share) valuable information and insight that you read, not just on Twitter but also in your daily browsing of your favourite social media sites and other social media platforms.
Notice a tweet you have an opinion about or want to share your own idea? Tweet a message in 140 characters or less. Your tweet can include photos, hyperlinks and hashtags.
Nick Usborne is a freelance copywriter who enjoys helping other freelancers succeed. As you can see, he's a prolific tweeter, has amassed a modest following and is followed by social media and marketing professionals.
According to Twitter, a list is a “curated group of Twitter users.” And though keeping track of your followers can be a difficult feat, there’s no needs to sweat it. Creating lists is a great way to organize, keep track and target Twitter users. Lists can be either public or private and can be used to attract more followers. For the basics of setting up a list, see Mashable’s awesome post. In addition, here are some simple ideas you can take to build lists that are valuable to others. Be sure to make these types of lists public.
Build a list of of top freelancers or bloggers in your field
Build a list of your favourite influencers to always be able to follow-up on their feeds
Build a list of tools you just can’t do without
Jenn Cloud, video producer and social media strategist has 24 lists.
One of those lists made up of people Jenn has favourited, another (which can't be seen in the image), is a list of communication professionals who offer "wisdom", as Jenn calls it. You can understand why someone would want to follow that list, or even better, aspire to get on that list.
I know I said three, but I just couldn’t resist throwing in a bonus.
Use Great Twitter Apps
Optimize the way you use Twitter. Use great tools to make your tweets more visible.
Buffer is a great tool that helps you share on a schedule. Use Buffer to schedule tweets in advance so that you don’t have to interrupt yourself in the middle of an important task.
WiseStamp is the email signature tool that shares your latest tweets directly from your email. Get more exposure to your tweets with every email you send.
Hootsuite is a web-based social media management tool you can use to add all of your Twitter accounts.Use Hootsuite’s easy-to-use dashboard to respond, reply or retweet.
Canva. Tweets with pictures drive 313% more engagement. Canva is super-fun and super-easy tool to create engaging images.
What are you doing to get the most out of Twitter? We’d love to hear from you in the comments below.
Written by Liat Behr
Liat is a content wordsmith at WiseStamp and copywriter at Ink of Imagination. She delights in creating and sharing valuable tips and helping businesses craft effective content.
When she’s not writing content, she can be found in the world of fiction, embarking on adventures with her characters.