Why You’re Losing Business Without an Email Signature
by Liat Behr
If you’re like most people, you spend a great deal of time sending emails. It’s no mystery why. Email is an extremely effective way of acquiring more clients.
But if that’s the case, shouldn't your email be working its hardest to create the right impression and persuade your email recipients to do business with you?
Sure, email content is important. But if your email signature doesn’t look professional, you’ll be sending mixed messages. All aspects of your email must work together. Even more than content, consistency is king. Just ask marketing and psychology professor, Robert B. Cialdini.
According to Cialdini’s findings, which he shares in his important book Influence: The Psychology of Persuasion, “the power of consistency is formidable in directing human action”.
What does this have to do with your email signature?
Let’s put it this way, anybody can whip out an email. And pretty much everybody does. But only a person who is truly invested in their business and aims to look professional with each mail sent, will invest in an email signature, and give themselves and their business a professional standing. Said another way, a professional looking email signature enhances a professionally written email through the power of consistency.
An email signature is a powerful marketing tool that affects the psychology of your email recipients and how they perceive you.
Now that you understand why an email signature is a must-have, let’s discuss the elements that your email signature has and which will help you optimize your email signature to bring you more business.
While there are a few email signature software tools out there, I’m going to use WiseStamp as the prototype to show you how you can transform a simple email signature into a powerful marketing tool that will increase your number of leads and therefore your chances of generating more business.
Your Phone Number
It seems obvious, I know. But did you know that 40% of people don’t leave a landline number and 72% don’t leave a mobile number? I couldn’t find a specific number for those that don’t leave any number at all - but it does happen too often. Your phone number is not an aesthetic part of your email signature. It’s a vital part of your business. Make sure it’s present.
Only about 5% of emails signatures contain links to social media sites. And that’s a shame. Because by including social media add-ons that are relevant to your business, you pique curiosity, enable your email recipients to see who is following you, introduce them to your content and allow your client to get to know you.
Steering people to relevant social media outlets is a must if you provide services. It is a way to welcome them into your world of clients and followers and is an important first step in building trust, even though they’ve never met you.
Most people don’t know this: by using a picture of yourself in your email signature, you’re opening yourself to a whole lot more interaction. In fact, percentage wise, more people will respond to your email if there’s a picture of you, than if there isn’t.
Because you’re staring them straight in the face. And nobody wants to be impolite. It’s back to psychology. We’re just wired that way.
Dynamic Email App Here at WiseStamp we’ve developed an email app that will enable you to link to your latest blog post, TED talk or your latest EBAY product.
If we’re in constant motion, always acting to improve our business, post more content, sell more products, why should our email signature be static?
How is your email signature helping you promote your business? Let us know, in the comments section below!
Written by Liat Behr
Liat is a content wordsmith at WiseStamp and copywriter at Ink of Imagination. She delights in creating and sharing valuable tips and helping businesses craft effective content.
When she’s not writing content, she can be found in the world of fiction, embarking on adventures with her characters.