Looks Matter: How a Great Email Signature Makes You Money
by Liat Behr
Your email signature is your key to looking pro.
Really? Are people so superficial? Can the way your email signature looks be that important?
And if you’re a fantastic copywriter, which I’m sure you are, you better be doing your damn best to present yourself that way.
A great copywriter that also looks like a great copywriter will land more jobs, get higher quality clients and get paid more for her work.
And there’s research to back up what I’m telling you.
According to marketing and psychology professor, Robert B. Cialdini, consistency persuades. Based on his research which he shares in his national bestseller Influence: The Psychology of Persuasion, “the power of consistency is formidable in directing human action”.
Now in order to be consistent, you can’t just rely on typing the text that will make up your signature and enter a hyperlink. That’s what your competition is doing and that’s why 99% of copywriters have crappy signatures.
And that’s a good thing - for you.
Because within ten minutes you can have a brand spanking new email signature that will kick your competition to Mars.
Your new email signature will not only make you look great, it will also give your clients a gazillion opportunities to engage with you on social media, your website, or through your own call-to-action.
At WiseStamp we understand your business needs, we know that your prospects and friends engage differently than your clients. That’s why you can have different signatures for your different email addresses. Hell, you can even have different signatures for the same address.
It’s the smartest email signature, ever. That’s why it’s called WiseStamp.
Don’t let another day go by looking like your crappy competition.
Liat is a content wordsmith at WiseStamp and copywriter at Ink of Imagination. She delights in creating and sharing valuable tips and helping businesses craft effective content.
When she’s not writing content, she can be found in the world of fiction, embarking on adventures with her characters.