As a copywriter, you know that hard work and perseverance are a prerequisite for building your business.
In this article I’m going to assume that you've either done some work as a copywriter, or that you have a portfolio , and that you’re now ready to go out there and get some high paying clients.
So how are you going to do it? Most of your work, at least at the beginning of your business, is not going to be copywriting; it’s going to be finding clients and the way to doing that is called:
Lead Generation Lead generation can take different forms:
But why is lead generation important?
Its merit lies in its ability to generate new sales leads with the understanding that the more leads generated, the more business you’ll generate.
Each form of lead generation mentioned above is important and will be useful to you throughout your copywriting career.
Social Media Social media provides freelancers and businesses alike, with the opportunity to reach out and communicate daily with their target audience, on a personal basis.
And it doesn't have to be complicated.
For starters, make sure you have a Twitter account, LinkedIn account and Facebook page for your business.
Follow copywriters who have something interesting to say (Twitter, Facebook), join groups relevant to your business (LinkedIn), and start posting links to your work (Facebook).
Follow great copywriting blogs and Start engaging. Even if you don’t have a website or blog, by sharing top-notch content you’ll create engagement with your prospects and clients through questions and answers and discussions.
Cold Calling Calling a company without them having any previous interest in you, or even hearing about you, is called cold calling.
The way to go about it is to use a spreadsheet to list the names of companies you would be interested in working with. (It doesn’t have to be a spreadsheet, though a spreadsheet is useful to keep track of your activity with clients.)
Now call them up. I know. It sounds scary. And maybe the first, second, and even third call will be. But fear with no real danger is not a reason to lose out on making more money. Is it?
So make the call. Ask them if they work with copywriters and begin developing a relationship.
This is where your patience and perseverance comes in . Because it’s not going to take one call. It’s going to take hundreds. But don’t worry. It will pay off.
Don’t get discouraged. Pick up the phone. Show them your work and build a relationship. Work will come and with it a profitable copywriting career.
Advertisements Not the billboard type. I’m talking about very focused advertising. I’m following the advice of Peter Bowerman, author of The Well-Fed Writer, “...targeted works. General doesn't.”
Google Adwords, Facebook Ads and LinkedIn Ads offer target advertising schemes that can suit the budgets of small businesses. Often they are based on a cost per click business model.
With Google Adwords you can target search words, geographic location and the language of your target audience while Facebook Ads can make sure you reach the right audience by targeting according to age, gender, and/or specific pages that your target audience liked. By advertising on LinkedIn Ads you’ll be able to tailor advertising by job title, industry and company size, seniority, age, gender or by the particular LinkedIn groups your target audience belongs to.
Your advertising possibilities are endless. Think about your ideal client, your target prospects and your budget. Advertise.
Your next steps:
Open a Twitter account, LinkedIn account and Facebook page for your business.
Start engaging by sharing top-notch content with prospects and clients.
Generate new sales leads by cold calling.
Use a spreadsheet to make a list of companies or small businesses you would be interested in working with.
Call them. Ask for the marketing department. Tell them who you are and how you can help them. You’ll be surprised at how many people will be thrilled you called.
Develop a relationship. If they’re interested but don’t have a job for your now, ask them if you can call back in two or three months. Record the details of the conversation in your spreadsheet and don’t forget to call them when you said you would.
Advertise to your ideal prospects with Google Adwords, Facebook Ads and LinkedIn Ads.
HootSuite is a social media management system that will help you keep track of and manage the networks you join.
Quora is where business people meet to ask serious business questions. By providing informed answers to questions related to your industry, you’ll be able to establish yourself as an expert in your field which will get you noticed and generate leads.
Act! is an easy to navigate customer management system designed to make you more efficient and profitable. It will help make following up on your new client relationships easy.
Written by Liat Behr
Liat is a content wordsmith at WiseStamp and copywriter at Ink of Imagination. She delights in creating and sharing valuable tips and helping businesses craft effective content.
When she’s not writing content, she can be found in the world of fiction, embarking on adventures with her characters.