Getting your first client is the most difficult, but once you do, you should be on your way to building a successful copywriting career.
You’re never too small to worry about customer service
From the moment you have your first client you have to start thinking about good customer service and satisfaction. And they’re closely related.
Good customer service can pave the way to customer satisfaction and should not be taken lightly; because happy customers are capable of building your business and your brand. Without them, your business will have a hard time achieving its potential for profitability and sustainability.
So what can you, as a copywriter, do to provide excellent customer service?
Here are some great tips that will sharpen your customer service skills:
Let your customers know what your standards are
Stand out from the competition. It’s not enough to define for yourself what your standards are.
Let your clients know that the standard of customer service you hold yourself to demands that you stand behind your word and your deadline. let your client know how to reach you and it means that you go above and beyond what’s required of you to be attentive and provide personalized support.
Excellent customer service could also mean that after you’ve finished a project you send out a customer service questionnaire. This will give clients the ability to let you know how great your service was or perhaps where you need to improve.
Your level of business success depends on the level of your customers’ satisfaction
Providing exceptional customer service is a wonderful way of building rapport with your clients and will enable you to write a great case study in which prospective clients can learn about your champion copywriting skills and your outstanding customer service, ultimately bringing you more clients.
The success of your copywriting business depends on the level of your customers’ satisfaction. If customers are merely satisfied, they may leave if someone else with better service or prices comes along. But if they’re thrilled with your service they’ll justify paying premium prices.
Your next steps:
Let your clients know that you stand behind your word. Never ever miss a deadline.
Your client should know what hours you’ll be available and what channels your available to be reached through. Examples include: phone, e-mail, your website, social media.
Be attentive and do your best to answer your clients needs swiftly and professionally.
Send out a client questionnaire. Never take for granted what a client thinks about your work and service. Provide your clients with the ability to share their customer experience.
Toggl is great time tracker tool. Understanding your time management will help you manage it more effectively.
Highrise - communication and customer service made easy with this nifty tool
Survey Monkey will help you build your questionnaire with its question bank and survey templates.
Written by Liat Behr
Liat is a content wordsmith at WiseStamp and copywriter at Ink of Imagination. She delights in creating and sharing valuable tips and helping businesses craft effective content.
When she’s not writing content, she can be found in the world of fiction, embarking on adventures with her characters.