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5 Best Copywriting Books

So you want to read up on the copywriting industry in order to develop your business?

Smart move.

Here are the five best copywriting books you should start out with:

The Well-Fed Writer by Peter Bowerman

Why you should read it:
Because it’s packed with practical advice that’s broken down into easy-to-apply steps. Bowerman helps take the fear out of building your own copywriting business.

 

Tested Advertising Methods by John Caples

Why you should read it:
Considered a classic, it’s a fascinating read that will teach you tons about catching your prospect’s attention.

 

How to Write a Good Advertisement by Victor O. Schwab

Why you should read it:
Because it’s a great book that will give you the basics about crafting the headline and body of advertisements that work.

 

Ogilvy on Advertising by David Ogilvy

Why you should read it:
Because apart from being a fun read, you’ll gain insider information about what it takes to craft excellent copy that actually sells.

 

The Copywriter’s Handbook by Bob Bly

Why you should read it:
It’s a straightforward guide that provides the practical steps to writing solid copy.

 

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Written by Liat Behr

Liat is a content wordsmith at WiseStamp and copywriter at Ink of Imagination. She delights in creating and sharing valuable tips and helping businesses craft effective content.
When she’s not writing content, she can be found in the world of fiction, embarking on adventures with her characters.

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