4 Surefire Ways To Reach More Clients Using Social Media
by Kirsty Wilson
Are you a virtual assistant wondering how to reach clients on a global scale? If the answer is yes, then your solution is social media. What better place for a virtual assistant to be seen and make connections than in the virtual community which is full of internet savvy business people.
Now what most people don’t realise is that you don’t have to be ‘everywhere’ on social media. My philosophy is that fewer accounts used well are far better than many accounts that aren’t used well. That old saying, ‘Jack of all trades, Master of none’ is true with social media. Find what works for you and stick to it.
Here are my top tips to kick-start your social media activity and to maintain consistency:
1. Explore your options and find the platform that suits you
Every social media platform has a different type of audience. For example, LinkedIn is very business-like, Facebook is more social and Twitter can be a good mix of both. You need to do some research to determine where your target market is ‘hanging out’. Once you know that, you know exactly where you should be.
For example, if your client base is made up of lawyers then Linkedin is probably a good place for you to become active. There you can create relationships with lawyers and attorneys by connecting with them through their profiles and participating in discussions in law-related groups like Corporate Lawyer Network or National Bar Association Network.
On the other hand, if you want to offer your services to small businesses with shop-fronts then Facebook, Instagram or Pinterest could be good platforms for you to develop those relationships.
You also need to bear in mind which platforms YOU enjoy using. You will have far better results using the platforms you enjoy rather than the ones you don't enjoy.
2. Your profile set up is extremely important
Once you’ve found your prime social media platform(s), you need to set them up to ensure they are 100% optimised. It’s essential to keep your branding consistent and where appropriate, use a professional headshot, complete your Bio/About Us sections and so on. LinkedIn will actually offer prompts to encourage full optimisation.
3. What’s your strategy?
The following five elements will assist you to determine a strategy:
Voice – choose the voice and tone which best reflects your business and culture, and which you will be using for all your marketing and social media sharing. Will your tone be serious, playful or informational? Whatever you choice, make sure that you’re consistent
Frequency – stay relevant and be seen! Posting frequently is the key to creating a community and building relationships. Letting your online followers know when they can expect to hear from you is a good way to ensure that they keep coming back.
Timing – choose specific times that you will be active online, providing marketing updates, engaging with followers and sharing content. You will likely want to choose times that your target audience is active online as well.
Message – your message must be consistent with other marketing efforts.
Engagement – never forget that social media needs to be social. Work on ‘less push and more pull.’
4. Use all the available tools for greater effectiveness
You’ve probably seen the range of scheduling platforms in use: Hootsuite, Sprout Social, Buffer, Co-schedule, Sendible, etc. These all allow you to schedule your posts in advance to free up your time to be social and engage with your audience. And to go one step further, Hootsuite and Buffer also have browser apps where you can share something you’ve seen but at a time you choose, so it slots in with your other scheduled content.
I mainly use Hootsuite for gentle scheduling, retweeting and replying to others but also Buffer in an ad-hoc fashion. I use Hootsuite on my desktop and also have the App installed on my phone and tablet.
Even when you’ve done all of your research to learn where your audience is ‘hanging out’, it can be time consuming to remain consistent with your posting frequency. You need to involve your audience, stay relevant and keep your brand at the forefront of customers’ and prospective customers’ minds. Consistency is the key!
Written by Kirsty Wilson
Kirsty Wilson is the owner and founder of Interim Business Solutions, a multi-VA business based in Melbourne, Australia. Her team offers experienced and reliable virtual business support and social media services to the time-poor business owner and solopreneur. You can connect with Kirsty on Twitter, Facebook, LinkedIn and Google+