As an Etsy seller, social media must be a key component of your online marketing strategy. With the growing scope of social media platforms and influence across the web, you simply cannot afford to be absent, especially if building your consumer base is important to you.
Your customers expect to find you on various social media channels. By building your presence on social media, you will:
Be able to communicate with customers and potential customers on a daily basis
Become more visible in search engine results
Generate more business leads and sales
Develop a voice and reputation that will give people confidence in your brand and products
It’s important to focus your social media efforts on helping you meet your goals. To that end, we’ve compiled this guide to help you use the social media channels that are most important to building your Etsy store: Facebook, Twitter, Google +, Instagram, Pinterest, and YouTube.
Facebook Page Why Facebook Matters
Facebook is the world’s largest social network and It’s critical that your Etsy store is on it. Here are some fascinating statistics about Facebook, as of 2014, from marketing expert Jeff Bullas. These make the case for why you need to be on Facebook:
829 million people use Facebook on a daily basis; and you want to capture their attention.
30 million businesses now have a Facebook Fan Page; you should too.
Tips to Optimize your Facebook Business Page
Create a Facebook Fan Page for Your Business Facebook has a great portal just for business users; use it as a guideline when building your page.
Use the “About” section wisely The “About” section is your opportunity to tell your customers and prospects about yourself and what you’re selling. Be sure to write from a perspective that would interest your customers - share your products and the benefits of ordering from you. There is no character limit. Make sure to add keywords to optimize your search potential.
Design the right-sized profile picture & cover photo Make sure your photos look great by sizing them correctly: profile photo, 180p x 180 pixels, cover photo 851 x 315 pixels.
Follow and “like” influential Facebook pages Start “liking” business pages that relevant to your Etsy store and engage with them. This will help you become a part of the selling community and bring Facebook fans of your own. Also, be sure to check out our post - Must Follow Pages for Online Merchants.
Twitter is a social network powerhouse with a huge and growing user base. Here are some fascinating statistics on Twitter, as of 2014, also from marketing expert Jeff Bullas. Here’s why you need to be on Twitter:
34.7 million American adults use Twitter.
27.9% of all social network users in the U.S. are on Twitter, 19.2% of Internet users are on Twitter, and 15.2% of the total U.S. population is on Twitter.
Tips for Optimizing your Twitter
Make the Most of your Bio You don’t have a lot of room for your Twitter bio-- but make sure to include one to two keywords or hashtags (#hashtags) to increase your visibility.
Add your location By adding your location, you can be found via geographic search tools.
Design the right-sized profile picture & cover photo Profile photo should be 400 x 400 pixels. Cover photo 1500 x 500 pixels.
Follow Influencers Follow the people who are most relevant to your Etsy store and building your product.
Google Plus Why Google+ Matters
Google+ might be the most misunderstood of all the social networks—but its influence cannot be underestimate. Here are some impressive stats about Google+ from leading digital and social media marketing blog Digital Insights:
1.6 billion total users
540 million active users
53% of interaction between a Google+ user and a brand is positive
Tips for Optimizing your Google+
Use the “Story” section wisely Make sure to add keyword to increase your SEO visibility.
Join communities Joining Google+ communities is a great way to connect with other Google+ brands and users who share your interests and goals.
Add your contact information Email, phone, and physical address (if applicable for your office or store)
Pro Tip: Follow the Google+ user guide for more ways to optimize your Google+ profile, or head over to the Google+ Pages section to learn how you can make your brand at home on Google+.
Instagram Why Instagram Matters
Instagram is a social network for online mobile photo-sharing and video-sharing. It’s different than all the other social networks mentioned above, in that you sign up and are active via the iPhone or Android app that you download to your phone.
People love sharing photos of all kinds, and the proof is in Instagram’s popularity. Here are the impressive stats on Instagram from leading digital and social media marketing blog Digital Insights:
200 million active monthly users
50 million users joined Instagram in the first half of 2014
20 billion photos have been taken on Instagram to date
Pinterest is a hugely popular visual discovery tool you can use to reach new audiences. Here are the facts on Pinterest from Digital Insights:
70 million users are on Pinterest.
40 million users visit Pinterest per month.
23% of Pinterest users use the site at least once per day.
Optimizing Your Pinterest Page
Use the “About” section wisely Make sure to add keywords to optimize your search potential.
Create a custom username and Pinterest URL Pinterest allows you to create a custom URL, which is great for SEO purposes. If available, use your name or your business name, or a combination that is SEO-friendly.
Design the right-sized profile photo: 165 x 165 pixels
Follow influential Pinterest pages Start “following” other Pinterest pages relevant to your Etsy store and engage with them. Don’t forget to add boards and pictures with your own products. These will help you enter the crafts community and bring Pinterest fans of your own.
Add your Location – this will help you get discovered in location-based search queries.
Connect to your social media accounts - connect your Twitter account, Facebook profile and Google Plus account to your about section (Settings > social networks) to get more views and followers.
YouTube is the leading video content platform and the 2nd largest search engine after Google.
6 Billion hours of video are watched on YouTube per month
1 Billion - the average YouTube mobile videos views per day
Optimizing Your YouTube Channel
Use the “About” section wisely Make sure to add keywords so you are optimizing your search potential.
Get a custom YouTube channel URL Once you are eligible, make sure to claim your custom channel URL
Optimize your video channel as well as each video Make sure to tag and title your videos with SEO in mind. Include clear and relevant keywords that will help your content appear on YouTube search queries
Learn from the experts follow influential YouTube Channels Start “following” popular YouTube channels to learn their best practices on how to produce content and engage with viewers.