As an online seller, you need to have maximum market reach. The more present you are across e-retail marketplaces, the higher your conversion rates will be. Here are the sites to get your merchandise in front of the right customers. By using these sites, you’ll tap into a more diverse customer base, learn about their different shopping behaviors, and increase sales.
Use These Platforms:
eBid- Sell just about anything in eBid’s free listing auction and fixed price environment.
Amazon - Put your products in front of tens of millions of Amazon shoppers. With no per-item listing fees Amazon can help you grow your business.
Google Merchant Center- Upoad your product data to Google and make it available to Google Shopping or other Google services.
Craigslist- With dozens of product categories, Craigslist is a great platform to list your merchandise in your local market or globally
Open Your Own Store:
Shopify- Shopify has everything you need to start selling online. Create your online store with Shopify's robust ecommerce platform.
SaleHoo Stores- Easily create your own independent online store — no technical skills required.
Woocommerce- The most popular WordPress ecommerce plugin. Packed full of features, perfectly integrated into your self-hosted WordPress website.
Magento- An ecommerce software and platform trusted by the world's leading brands.
Squarespace- Squarespace Commerce lets you easily add a fully integrated ecommerce store to your website and instantly accept payments.
Use Social Media to Market Your Products
In addition to growing your marketplace presence, it is equally important to be active on social media channels. Why?
These platforms have millions upon millions of users combined. You cannot miss out on reaching them.
The more present you are on social media, the more of a digital footprint you make, and the more discoverable you’ll be in search engine results.
Pinterest- A hugely popular visual discovery tool you can use to reach new audiences. Create Pinterest boards of your merchandise.
WiseStamp- Create a professional email signature to promote your e-commerce business.
Youtube- Create videos of your merchandise and upload them to Youtube.
Instagram- The fastest growing social media site globally; don’t miss out. Upload images of your merchandise.
Flickr- People use Flickr to share and search for images. Share images of your merchandise under different licenses.
LinkedIn- Grow your professional network, share e-retail news, and generate sales leads.
Twitter- Share info on your merchandise and pictures too. Link your e-retail shop(s) to your Twitter profile.
Remember, the more content you share across social media, the more you will surface in different types of search queries.
Written by Rachel Solomon
Rachel is Content Crafter at WiseStamp and a journalist who loves sharing information that helps small businesses, startups, entrepreneurs, freelancers and all kinds of independent spirits. She believes that innovative, socially-driven business will save the world.