Artisan, Vintage & Craft Retailers: You Must Use These Sites
by Rachel Solomon
As a retailer of artisan, vintage, and craft products, you need to have maximum market reach. Here are the sites to get your merchandise in front of the right customers. By using these sites, you’ll tap into a more diverse customer base, learn about their different shopping behaviors, and increase sales.
Etsy- Sell handmade or vintage items, art and supplies on Etsy, the world's most vibrant handmade marketplace.
Zibbet- A marketplace powered by a global community of independent artists, crafters and vintage collectors. It's a place where you can sell your unique and inspiring products that can't be found anywhere else.
Luulla- A marketplace to sell the most creative apparel and accessories from dresses to jewelry to phone cases.
DaWanda- Another great marketplace for gifts and handmade products. Sell unusual gift ideas, unique products and handmade things.
ArtFire- Home to artisan goods of all kinds from handmade jewelry and crafts, to vintage clothing and supplies.
eBay- Sell on a local, national and international basis. eBay offers an online platform where millions of items are traded each day.
Open Your Own Store:
Shopify- Shopify has everything you need to start selling online. Create your online store with Shopify's robust ecommerce platform.
Woocommerce- The most popular WordPress ecommerce plugin. Packed full of features, perfectly integrated into your self-hosted WordPress website.
Magento- An ecommerce software and platform trusted by the world's leading brands.
Squarespace- It’s never been easier to sell online. Squarespace Commerce lets you easily add a fully integrated e-commerce store to your website and instantly accept payments.
Use Social Media to Market Your Products
In addition to growing your marketplace presence, it is equally important to be active on social media channels. Why?
These platforms have millions upon millions of users combined. You cannot miss out on reaching them.
The more present you are on social media, the more of a digital footprint you make, and the more discoverable you’ll be in search engine results.
Pinterest- A hugely popular visual discovery tool you can use to reach new audiences. Create Pinterest boards of your merchandise.
Youtube- Create videos of your merchandise and upload them to Youtube.
Instagram- The fastest growing social media site globally; don’t miss out. Upload images of your merchandise.
Flickr- People use Flickr to share and search for images. Share images of your merchandise under different licenses.
LinkedIn- Grow your professional network, share e-retail news, and generate sales leads.
Twitter- Share info on your merchandise and pictures too. Link your e-retail shop(s) to your Twitter profile.
Remember, the more content you share across social media, the more you will surface in different types of search queries.
Written by Rachel Solomon
Rachel is Content Crafter at WiseStamp and a journalist who loves sharing information that helps small businesses, startups, entrepreneurs, freelancers and all kinds of independent spirits. She believes that innovative, socially-driven business will save the world.