As a realtor, you absolutely need to build a web presence to compete. Establishing yourself online will build confidence among your prospective clients; they’ll be able to easily learn who you are and what your specialty is.
There are several sites specifically for promoting real estate professionals, and it’s easy to get started on them. They give you the critical advantage of promoting your listings, your expertise, and who you are as a professional with ease. Your presence on these sites will make you more visible in search results, and, in turn, generate more business opportunities.
Just for Realtors:
Trulia- Promote your listings and boost your leads by using Trulia’s popular marketplace.
Zillow- Target buyers and sellers in your local market and increase visibility for you and your listings.
homesnap- Create a profile and select your area, and homesnap will send you relevant buyer inquiries.
Squarespace is an easy-to-use option for creating a more robust website with graphics. You can blog with it as well.
About.me makes it easy for people to learn about you and understand your area of expertise. It offers detailed stats on who visited your page, what they clicked on, and where they came from.
Be Active on Social Media
In addition to building your own unified portfolio, it is equally important to be active on social media channels. Why?
Your clients and prospects are on social media; you must be too. These platforms have millions upon millions of users combined. You cannot miss out on reaching them.
Want to be found online? The more present you are on social media, the more of a digital footprint you make, and the more discoverable you’ll be in search engine results.
You should Join:
LinkedIn- Grow your professional network, share industry news, and generate leads.
Twitter- Share info on your listings and pictures too. Link your website to your Twitter profile.
Pinterest- Create Pinterest boards of your listings and neighborhoods.
YouTube- Put videos of your properties YouTube. Everyone loves a video tour.
Instagram- The fastest growing social media site globally; don’t miss out. Post photos of your listings here.
Remember, the more content you share across these social media channels, the more you will surface in different types of search queries.
Written by Rachel Solomon
Rachel is Content Crafter at WiseStamp and a journalist who loves sharing information that helps small businesses, startups, entrepreneurs, freelancers and all kinds of independent spirits. She believes that innovative, socially-driven business will save the world.