As a photographer, your portfolio will act as your most loyal marketing agent, showing off your talents, skills, abilities and accomplishments in order to attract more business.
Hopefully, you already have a portfolio.
So what now, you ask?
I’ll tell you. It’s time to get out there.
You’re ready. It’s time to set foot into the real world and get yourself some high paying clients.
So how are you going to do it?
Most of your work, at least at the beginning of your business, is not going to be about shooting photos or even developing them. Before you do that, you’ll have to find some clients who are willing to pay you; the way to doing that is called:
Lead generation can take different forms:
But why is lead generation important?
It’s important because lead generation is about your ability to generate new sales leads with the understanding that the more leads generated, the more business you’ll generate.
Each form of lead generation mentioned above is important and will be useful to you throughout your career as a photographer.
Social Media for Photographers
You already know that there are a bunch of social media platforms out there.
But which ones are the best for photographers?
For starters, make sure you have a Twitter account, LinkedIn account, Facebook page for your business as well as accounts with portfolio platforms for photographers (Think 500px).
Follow photographers who have something interesting to say and keep current about trends and practices (Facebook and Twitter).
Join groups relevant to photographers (LinkedIn) and follow relevant pages (Facebook).
Post your pics (Facebook and portfolio platforms).
Follow great blogs for photographers and start engaging. Even if you don’t have a website or blog, by sharing top-notch content you’ll create engagement with your prospects and clients by starting discussions and answering their questions.
Not the billboard type. If you want your advertising to succeed it has to be focused.
Google Adwords, Facebook Ads and LinkedIn Ads offer target advertising schemes that can suit the budgets of small businesses. Often they are based on a cost per click business model.
With Google Adwords you can target search words, geographic location and the language of your target audience while Facebook Ads can make sure you reach the right audience by targeting according to age, gender, and/or specific pages that your target audience liked. By advertising on LinkedIn Ads you’ll be able to tailor advertising by job title, industry and company size, seniority, age, gender or by the particular Linkedin groups your target audience belongs to.
Your advertising possibilities are endless. Think about your ideal client, your target prospects and your budget. Advertise.
Direct mail is unsought for advertising sent to prospective customers via snail mail.
I know what you’re thinking. Snail mail? Who uses snail mail today?
But while direct mail may not be the best way to advertise every business, it’s actually an excellent form of advertising for photographers because it gives you an opportunity to showcase your work and gain new leads without having to worry about an overwhelming response.
To create a direct mail campaign:
Know who your target prospects are.
Make a list of their names and addresses or buy a mailing list that will target your prospects.
Create a great mailing piece. Because you’re a photographer, this doesn't need to be more than a postcard. One side should feature a great photograph that would appeal to your target audience (e.g. if you’re a family photographer feature a great family pic - but one that is not typical) and create a headline or question that that will make your prospect want to read about your offer. The other side of the postcard should feature the benefits of working with you, a call to action and your details.
Mail at the post office or hire a Task Rabbit and wait for the calls to roll in.
Start engaging by sharing top-notch content with prospects and clients.
Send out a direct mailing.
Make a list with your prospect’s names and addresses or buy a mailing list.
Create a great direct mail piece.
Advertise with GoogleAdwords, Facebook Ads and LinkedIn Ads.
HootSuite is a social media management system that will help you keep track of and manage the networks you join.
Task Rabbit is a smart service to use to hire someone to deliver your direct mailing.
Act! is an easy to navigate customer management system designed to make you more efficient and profitable. It will help make following up on your new client relationships easy.
Written by Liat Behr
Liat is a content wordsmith at WiseStamp and copywriter at Ink of Imagination. She delights in creating and sharing valuable tips and helping businesses craft effective content.
When she’s not writing content, she can be found in the world of fiction, embarking on adventures with her characters.