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Top 5 Books for Marketers

To stay on top your marketing game, make sure you’ve read these five books:

 

Permission Marketing by Seth Godin

Why you should read it:
Actually, you should read everything by Seth Godin because he’s entertaining and he knows what he’s talking about. Permission Marketing is especially important because it lays down the crucial foundations of marketing.

 

Influence by Robert B. Cialdini Influence by Robert B. Cialdini

Why you should read it:
Because this is the book that will teach you about the mechanisms that make people buy.

 

Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger

Why you should read it:

This is a fun book that describes why certain ideas and products go viral. Reading this book will arm you with the elements to produce great content

 

Hooked by Nir Eyal Hooked by Nir Eyal

Why you should read it:
Easy to read, this book will teach you to build products that hook.

 

Positioning by Al Ries and Jack Trout Positioning by Al Ries and Jack Trout

Why you should read it:
It’s a thought provoking book built on solid principles.

What are your some of your favorite marketing books?

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Written by Liat Behr
Liat is a content wordsmith at WiseStamp and copywriter at Ink of Imagination. She delights in creating and sharing valuable tips and helping businesses craft effective content. When she’s not writing content, she can be found in the world of fiction, embarking on adventures with her characters.
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