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Are You Coaching? Here Are Some Lead Generation Ideas for You

As a personal coach, your goal is to be an effective listener who will assist a person on their path to career development or personal fulfillment.

You’ll meet with clients, bring out the best in them and help them lead a more fulfilling life - however they define it.

But if you've just recently entered the coaching profession, you may be asking yourself ‘what can I do to build a client base?’

I have some ideas for you. And it’s going to start with something called:

Lead Generation

Lead Generation is comprised of the tactics a company or individual undertakes to produce clients.

Whether you’re looking to generate more leads, establish your expertise or grow your personal brand, lead generation is going to be an important step in achieving your goals.

Your First Lead Generation Steps

  • Build your web presence with a website
  • Market yourself with social media
  • Advertise

 

If people are looking for a personal coach, there’s a very strong possibility they’re going  to be looking for you online. And If you’re being referred to by someone, your online presence will make it a cinch for prospects to look you up, find you, and learn about your expertise.

Build your web presence with a website

Perhaps the easiest way to get prospective clients to know you is through your very own site.

Why?

Because your site is like a technologically advanced business card; it will tell your prospects who you are, how to reach you and showcase your expertise.

You can also use your site to generate your own content, thus establishing you as an expert in your niche.

Market yourself with social media

  • For starters, make sure you have a Twitter account, LinkedIn account, and Facebook page for your business.
  • Follow coaching mentors who have something interesting to say and keep current about trends and practices (Facebook and Twitter).
  • Join groups relevant to personal coaches and your specific niche (Facebook and LinkedIn).
  • Post links to your great content (Twitter, LinkedIn, Facebook).
  • Follow inspiring blogs. Start engaging. Even if you don’t have a website or blog yet, by sharing top-notch content you’ll create engagement with your prospects and clients by starting discussions and answering their questions.

 

Advertisments

Not the billboard type. If you want your advertising to succeed it has to be focused.

Google Adwords, Facebook Ads and LinkedIn Ads offer target advertising schemes that can suit the budgets of small businesses. Often they are based on a cost per click business model.

With Google Adwords you can target search words, geographic location and the language of your target audience while Facebook Ads can make sure you reach the right audience by targeting according to age, gender, and/or specific pages that your target audience liked. By advertising on LinkedIn Ads you’ll be able to tailor advertising by job title, industry and company size, seniority, age, gender or by the particular LinkedIn groups your target audience belongs to.

Your advertising possibilities are endless. Think about your ideal client, your target prospects and your budget. Advertise. 

To do:

  1. Build your own website.
  2. Use your site to generate your own content.
  3. Open a Twitter account, LinkedIn account and Facebook page for your business.
  4. Follow coaching mentors on Twitter and Facebook (see 10 Must Follow Facebook Pages for Coaches).
  5. Join LinkedIn groups relevant to coaches and your specific niche.
  6. Post links to your content on Twitter, LinkedIn and Facebook.
  7. Follow inspiring blogs (see 8 Best Real Inspirational Blogs to Follow).Start engaging by sharing top-notch content with prospects and clients.
  8. Advertise with GoogleAdwords, Facebook Ads and LinkedIn Ads.

 

Recommended Services:

  1. Wordpress is among the most versatile of content management systems. It is also free.   Choose from tons of free themes and enjoy and easy to navigate dashboard.
  2. HootSuite is a social media management system that will help you keep track of and manage the  networks you join.

 

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Written by Liat Behr
Liat is a content wordsmith at WiseStamp and copywriter at Ink of Imagination. She delights in creating and sharing valuable tips and helping businesses craft effective content. When she’s not writing content, she can be found in the world of fiction, embarking on adventures with her characters.
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