Since you were a kid, you dreamt of becoming a graphic artist at every doodling opportunity. And now you are. But as a real graphic designer, you know that talent or big dreams aren't enough. If you’re going to make your business profitable, you’ll need to work hard to stand out from the competition.
Keep your clients coming back with these great tips to boost your customer service performance.
You’re never too small to worry about customer service
Customer service begins with your very first client and can pave the way to customer satisfaction. It is so important because happy customers are capable of building your business and your brand and because the profitability and sustainability of your business will be difficult to achieve without their satisfaction.
So what can you, as a graphic designer, do to provide excellent customer service?
Let your customers know what your standards are
As a professional graphic designer you know that your price quote doesn't include printed material - only the design. Your client however, may never have worked with a graphic designer.
Start with the basics, always make sure to explain everything, don’t assume anything.
Set yourself apart from the competition. Make sure your expectations from the project match those of your clients and ensure that you can stand behind your work and your obligations. Let your clients know what they can expect from you. And then find a way to exceed those expectations, by doing more than you’ve obligated yourself to.
If you've set a date to submit sketches to your client, make sure you deliver. Your word is your name and you don’t want to muck-up either.
Also make sure that you let your clients know how to reach you. And when they do, be responsive and kind. Be attentive and provide a personal touch.
Exceptional customer service could also mean that after you’ve finished a project, you send out a customer service questionnaire. This will give clients the ability to let you know how great your service was or perhaps where you need to improve.
Your level of business success depends on the level of your customers’ satisfaction
Providing exceptional customer service is a wonderful way of building rapport with your clients and will enable you to write a great case study in which prospective clients can learn about your amazing designs and outstanding customer service, ultimately bringing you more clients.
The success of your graphic design business depends on the level of your customers’ satisfaction. Go ahead, WOW your customers with your great talent, design and exceptional customer service that will keep them coming back.
Your next steps:
Clarify - Always take the time to explain. Don’t assume that your clients knows. This may be the first time they’re working with a professional graphic artist.
Deadline - Let your clients know that you stand behind your word. Never ever miss a deadline.
Expectations - Exceed expectations by giving more than you promised.
Communication - Your client should know what channels your available to be reached through. Examples include: phone, e-mail, your website, social media
Communication - Be attentive and do your best to answer your clients needs swiftly and professionally.
Feedback - Send out a client questionnaire. Provide your clients with the ability to share their customer experience.
Trello is great time tool that will help you track your workflow and ensure that you never miss a deadline.
Highrise - communication and customer service made easy with this nifty tool
Survey Monkey will help you build your questionnaire with its question bank and survey templates.
Written by Liat Behr
Liat is a content wordsmith at WiseStamp and copywriter at Ink of Imagination. She delights in creating and sharing valuable tips and helping businesses craft effective content.
When she’s not writing content, she can be found in the world of fiction, embarking on adventures with her characters.