The most successful financial brokers, those that are making seven figures, are capable of getting great results regardless of market conditions. These individuals are focused, goal-oriented and have a deep understanding of their field as well as of the their clients.
And you want to be exactly like them.
That’s why you have to read the same books they do and apply the same success-principles they’ve used to become the outstanding professionals they are.
Here are the seven books that can put you into the seven figure category. Learn the principles and apply them to your financial services business. Keep pushing and keep striving, don’t settle until you get there.
1. The Intelligent Investor by Benjamin Graham - Originally published in 1949 this book continues to to top the best-selling business book list for a reason. It’s sound, practical and no-nonsense advice is the “holy bible” of Warren Buffet who has said “Chapters 8 and 20 have been the bedrock of my investing activities for more than 60 years,” he says. “I suggest that all investors read those chapters and reread them every time the market has been especially strong or weak.” A financial advisor, planner or analyst cannot expect to be taken seriously without reading this foundational book.
2. Common Stocks and Uncommon Profit by Philip A. Fisher - In this classic, which also strongly influenced Warren Buffet, Fisher expounds the principles of his investment strategy. This book is important because it explains the principles of selecting a growth company, something Fisher calls the “scuttlebutt” method. According to Fisher, there are certain principles or insight into the company, that an investor must obtain. It is a crucial method for financial advisors to understand apply as much as possible. In addition, the book is packed with sage advice and provides excellent examples and insight for financial advisors (and investors), and is another must for financial advisors.
3. Questions Great Financial Advisors Ask...and Investors Need to Know by Alan Parisse and David Richman - Sure this book will provide financial advisors with a collection of questions to ask their clients. But it’s so much more than that. This book is in fact a reference guide that you’ll want to revisit again and again. It will help you build trust and solid relationships through understanding the needs of your client. You’re a great financial advisor, aren’t you? Well, that’s exactly why you have to read this book.
4. Tested in the Trenches by Ron Carson and Steve Sanduski - Build your financial advisory business using the 9-step plan outlined in this super-practical book. Carson and Sanduski will help you to build a strong foundation for your business as well as provide you with the tips you need to improve your effectiveness. Work smarter, not harder and build your brand, relationships and improve your communication skills. It’s all here in this book. If you’re passionate about your business, you’ll be inspired to apply the principles in this great guide.
5. The Million-Dollar Financial Advisor by David J. Mullen Jr. - This book is a great resource. It presents the success principles gleaned from interviews with top financial advisors and its pragmatic advice and expert insights will help you focus on your goals, find a niche, and help you stand out from the competition. Apart from all the marketing insights you’ll garner, this book will also provide you with the practical approach to adopt in order to earn your clients trust. Once you do that, you’ll be able to focus on building your business relationships and take your financial advisory business to the levels you’re currently dreaming about.
6. No B.S. Marketing to the Affluent by Dan Kennedy - This straightforward, no-nonsense and well-written book is packed with great tips and stalwart strategies to help you successfully position your business in order to attract clients who have the money to spend. As a financial advisor, it’s vital that you know how to market yourself to the people who have the money to invest. In this book, marketing genius Dan Kennedy will provide you with important insights and practical information that will inspire you to make a difference to your financial advisory business.
7. Persuasive Presentations for Business by Robert W. Bly - While not exclusive for financial advisors, this book will help you polish your presentation skills. Sounding like a professional when you speak is a special skill set and this book is exactly what you need to help you prepare for important meetings, seminars, and webinars. Even if you’re an okay speaker, you’ll benefit from this easy-to-read and practical guide because it will provide you with great tips on preparing visuals as well as gaining the involvement of your audience, in addition of course to refining your message. This book is a must if you want to become a confident, engaging and persuasive speaker.
What books can you add to this list? Let us know in the comments below.
Written by Liat Behr
Liat is a content wordsmith at WiseStamp and copywriter at Ink of Imagination. She delights in creating and sharing valuable tips and helping businesses craft effective content.
When she’s not writing content, she can be found in the world of fiction, embarking on adventures with her characters.