As a blogger, you know that drafting, writing and revising are integral to your success as a blogger.
Of course, your number one asset to getting your blog posts out there is your website. Hopefully that means that you already have your self-hosted website set up. But if you don’t you can have it set up for you with One Day Website.
Ok, so now you have your website set up and you even know how to use your dashboard. You’re publishing blog posts about once a week. But now what? How are you going to get people to hear about your blog and read it?
The first rule to set for yourself is that you’re not blogging for fun. You’re blogging to make a living. And so that’s how you’re going to have to treat it. Blogging once a week isn’t enough if you consider yourself a serious blogger and are looking to call blogging your profession. (You can also see Michael Stelzner’s great post about Becoming a Blogger: Do You Have What it Takes?)
But now if blogging is your profession, you’re going to have to find some great ways to find clients (read: subscribers) . But that won’t be a problem. Because here’s the secret:
Lead generation is usually about finding clients. But if you’re a blogger it’s about finding readers. It’s also about turning those readers into subscribers.
So how are you going to do it?
Link your posts
Social media provides bloggers with the opportunity to reach out and communicate with their audience daily.
It doesn't have to be complicated.
For starters, make sure you have a Twitter account and Facebook page.
Follow bloggers and influencers who have something interesting to say (Twitter), and start posting links to your posts (Facebook).
Start engaging. Leave relevant and thought provoking comments on blogs you follow and create engagement by taking an active part in asking questions, providing answers and being a part of discussions.
Link Your Posts
Provide more depth to your posts by linking readers to additional relevant and helpful information. By providing links to other posts you’ll be helping your own site gain important attention from search engines and it’ll open the door to getting in touch with other bloggers, informing them that you’ve linked to their post.
Not the billboard type. I’m talking about very focused advertising.
Google Adwords and Facebook Ads offer target advertising schemes that can even suit the budgets of bloggers. Often they are based on a cost per click business model.
With Google Adwords you can target search words, geographic location and the language of your target audience while Facebook Ads can make sure you reach the right audience by targeting according to age, gender, and/or specific pages that your target audience liked.
Your advertising possibilities are endless. Think about your ideal client, your target prospects and your budget. Advertise.
Your next steps:
Open a Twitter account, and Facebook page
Follow bloggers and influencers on Twitter
Post links to your posts on Facebook
Leave relevant and thought provoking comments on blogs you follow
Start engaging by asking questions, answering them and being active in discussions
Advertise with GoogleAdwords and Facebook Ads
HootSuite is a social media management system that will help you keep track of and manage the networks you join.
Quora is where business people meet to ask serious business questions. By providing informed answers to questions related to your industry, you’ll be able to establish yourself as an expert in your field which will get your blog noticed and generate leads. Quora is also a great place to pick up ideas for blog posts.
Written by Liat Behr
Liat is a content wordsmith at WiseStamp and copywriter at Ink of Imagination. She delights in creating and sharing valuable tips and helping businesses craft effective content.
When she’s not writing content, she can be found in the world of fiction, embarking on adventures with her characters.